Target was among the first to add products for textured hair 13 years ago — well ahead of the rest of the industry. Now, the chain is taking a deeper dive with an exclusive line from The Mane Choice.
Created by Courtney Adeleye, a registered nurse, The Mane Choice is a rapidly growing multicultural hair-care brand positioned to grow healthy hair from the inside out and treating it from root to end. The new collection, The Heavenly Halo, is now on sale only at select Targets.
The line adds to Target’s current selection of 12 items from The Mane Choice. “We first offered The Mane Choice at Target in 2016 and have seen a great response from our guests, which makes this new exclusive collection a natural next step,” said Christina Hennington, senior vice president of Beauty and Essentials at Target.
While Target created a buzz with the recent announcement it was slashing prices on thousands of items, the bigger story in beauty has been its swiftness to address burgeoning trends. Multicultural hair care has been among its top endeavors.
“In multicultural hair care, we’ve tripled our space investment in key markets and grown the assortment to offer up to 70 different brands to

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