Loving Tan, the skin-care line that carries bronzing products, has received the top spot on Tribe Dynamics’ earned media value skin-care report for July. It is reported the brand’s EMV was $3.8 million, a 41 percent increase from July 2016.
Following Loving Tan is Glamglow, which reported an earned media value of $3.7 million, and Farsali, which reported $3.5 million.
One of the most notable increases in EMV was experienced by Bali Body, which earned $3.2 million. This was a 522 percent increase from its EMV from July 2016, which was roughly $508,000.
Kiehl’s, which posted a $3.2 million earned media value, helped drive its growth with the initiative #LifeRide8. The campaign, which appeared across the brand’s social platforms and by consumers, raised funds for the HIV/AIDS research nonprofit, amfAR. For every photo posted with the hashtag, Kiehl’s donated $1 to the organization, which encouraged content creation among influencers and consumers. Altogether, the campaign helped generate $167,000 in earned media value.
For Tribe Dynamics’ hair-care report, L’Oréal Paris received the top spot with $5.8 million in EMV. This was an 89 percent increase from July 2016.
Coming in second was Brazilian Bond Builder, with $5.7 million in earned media value, a 1,238 percent increase from

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