Tumi will hold a 20 percent off event beginning Thursday until Sept. 24 to benefit Happy Hearts Fund, with 5 percent of all proceeds donated to the charity.
Happy Hearts was founded by philanthropist and model Petra Nemcova in 2006 for the purpose of rebuilding schools in areas impacted by natural disasters. She also is a survivor of the 2004 Indian Ocean Tsunami. Nemcova is Tumi’s brand ambassador.
The brand last year held a similar event, and raised nearly $286,000, which was earmarked for both the rebuilding of the Shree Mahendra Higher Secondary School and as a partial contribution for the rebuilding of the Shree Mahendra School, both in Nuwakot, Nepal.
Rob Cooper, general manager for Tumi/North America, said, “At this time, the charitable giving event is activated throughout the U.S. and Canada.” He added that company is in “conversation with our teams in Europe and Asia,” on how to bring similar charitable events into their markets.
Heather Gorman, vice president for marketing at Tumi, noted that Tumi has a history of partnering with different charitable organizations. “We have a strong commitment to social awareness and giving back to our communities, which over the last few years have included partnering with organizations such as

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